From startups to leading brands, I work with a wide range of clients and organizations. With strengths in creative direction, visual identity, print design, typography, packaging, advertising, web design and illustration. My design methodology is driven by context. Who will be looking at it? How will they use it? What do we want them to come away with? Often the most creative solutions are the result of answering these questions. I believe in the value of a good idea. Trends change, styles go in & out of fashion, but good ideas will always reach the target.